Bezoir
Bezoir is a sportswear brand that focuses on science and technology to improve athlete’s performances with their sportswear.
Branding
Tools: Illustrator, Photoshop, Adobe XD
Problem & Solution
The client needed a sportswear brand name and designs for it's brand identity, so I decided to name the brand “Bezoir” which means to move rapidly and decisively. I included elements of the speed of light, and the curvature of athletic race tracks.