Bezoir

Bezoir is a sportswear brand that focuses on science and technology to improve athlete’s performances with their sportswear.

Branding

Tools: Illustrator, Photoshop, Adobe XD

Problem & Solution

The client needed a sportswear brand name and designs for it's brand identity, so I decided to name the brand “Bezoir” which means to move rapidly and decisively. I included elements of the speed of light, and the curvature of athletic race tracks.

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